we bring the energy. we compete every day, and have a lot of fun doing it. and we're still one of the youngest teams in the national football league. >> that was seattle seahawks' quarterback russell wilson on "morning joe" this week on his team's super bowl win. here with us now, another super bowl champion, retired ravens center matt birk. he's the co-author of the inspiring new book "all-pro wisdom: the seven choices that lead to greatness." i say inspiring, because the way it's laid out, the way it reads is wonderful. >> yeah. >> it kind of asks you the questions you should be asking yourself every day. and you have these seven steps -- or seven choices that lead to greatness. how did you come about deciding what the choices would be? >> i didn't think i'd last 15 minutes in the nfl, much less 15 years. i think when i was there, i tried to soak it all up and take it all in. there's so many great men that play in the nfl, and so much inspiration on a daily basis. so during my 15-year career, i journaled things. i kept track of things. we constructed this